Apple could be ending the production of Vision Pro headset by the end of the year 2025. According to MacRumors and The Information reports, Apple scaled back the production in early summer. It is accepted that the company manufactured sufficient Vision Pro to meet the demand up to next year.
The termination of the production of the Vision Pro headset due to low demand. Apple Vision Pro mixed reality headset has drawbacks and a high price of $3,499, while competitors like Meta’s Quest 3 offer around $500.
Besides this, analyst Ming-Chi Kuo wrote on Medium, “Apple has cut its 2024 Vision Pro shipments to 400–450k units (vs. market consensus of 700–800k units or more).” Apple has suspended orders in the non-US markets after falling demand for Vision Pro headsets in the US.
A report also revealed that the company is focusing on developing headsets with lower prices instead of second-generation Vision Pro. Apple ordered suppliers to build 4 million cost-effective headsets powered by iPhones for future sales. The number is half the production of Vision Pros expected that inexpensive headsets are also in low demand.
Moreover, Bloomberg’s Mark Gurman’s Power on Newsletter indicates that the product “Vision Pro headset” is in the pipeline and suggests it will be available in late 2025 or early 2026.
Additionally, Apple is working on smart glasses that would compete with Meta’s Ray-Bans, next-generation glasses. However, the product may not be in the hands of users till 2027.
Although the company is planning to iterate Vision Pros with limited physical changes and a faster M5 chip. Apple is pushing to raise the demand and sale of its Vision Pro headsets.
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