A recent report from Japan revealed that the Google Pixel 9 Pro is cheaper to make than the Apple iPhone 16 Pro. The cost differences of both devices were examined by BOM (Bill of Materials).
Bill of Materials is the list of materials that includes manufacturing materials costs without factoring in R&D. This bill also excludes marketing and other expenses and specifies only quantities of items to make the product.
Therefore, the report or BOM showed that the estimated charge for making Google Pixel 9 Pro is $406, while the iPhone 16 Pro BOM is $568. The differences between both smartphones’ BOM indicate that the Apple flagship is about 40% costlier than the Google flagship.
Moreover, Google Pixel 9 Pro is the true successor of the Pixel 8 Pro. But the BOM of Pixel 9 Pro is 11% less than its predecessor. This happens because of the changes in design and size in Pixel 9 Pro. It has a smaller display which means fewer elements are required for screen and battery, compared to the Pixel 8 Pro and Pixel 9 Pro XL.
In addition to the cost of components, the Google Pixel 9 Pro reportedly has cheaper items. Google SOC costs around $80, display at $75, and camera components at $61. While Apple’s iPhone 16 Pro elements are costly, the chipset costs $135, the display at $110, and camera components at $91.
The reason behind the dissimilarities between BOM is the insights of Google and Apple. Google focuses on producing a competitive product from the cheaper raw materials budget. In comparison, Apple is committed to offering the best cutting-edge technology in its iPhone which makes elements expensive. Hence, both companies retail their smartphone at the same prices.
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